Lisa Strick
Chief Idea Officer
The Idea Bungalow
PROFESSIONAL
EXPERIENCE
The Idea Bungalow
Founder & Chief Idea Officer
Entrepreneur leading a thriving innovation and marketing consultancy specializing in ideation/co-creation, insights research, strategy, product development, innovation process/capability, creativity training, and branding. Clients Include: Bimbo Bakeries, Frito-Lay, Avery-Dennison, InnoCentive, Taco Bell.
Singularity University
Managing Director of Corporate Innovation
Guided the design, development and delivery of the corporate innovation program for SU Labs. Managed complex innovation engagements that enabled client spinoff teams to leverage emerging technologies in new ways to disrupt categories and accelerate their businesses. Clients Include: Coca-Cola, P&G, Bayer, BD, Harman, Caterpillar, and Anheuser-Busch.
Anthem Worldwide / SGK
Director of Strategy and Innovation Practice Lead
Built a prosperous innovation consulting practice for the San Francisco office of a global strategy and design firm. Successfully developed and provided a full range of innovation services and nurtured client relationships, doubling billings with office’s largest client.
CCD Innovation (Center for Culinary Development)
Executive Innovation Director
Directed strategic insight and innovation initiatives for a renowned food and beverage product development consultancy. Crafted proposals, designed custom research, oversaw trend reports/tours, managed co-creation and strategic visioning sessions and shepherded development of breakthrough concepts and product formulations. Mentored 20+ direct and indirect reports. Clients Include: Ben & Jerry's, Dole, General Mills, Pampered Chef, Papa Murphy’s, and Safeway.
Strottman International
Vice President, Account Services Strategy Group
Established the Strategy Group as a major contributor to the youth and family marketing agency’s business by building the LeapFrog account from a $50K project into a $3MM retainer. Led client relationships and served as the driving force behind collaborations with the creative team, promotion partners, advertising and digital agencies.
Otis College of Art & Design
Instructor, Creative Problem Solving & Brainstorming
Taught Toy Design students how to develop BIG toy ideas based on child psychology, trend spotting, and technology with human-centered creative problem solving and brainstorming techniques.
Los Angeles Philharmonic / Hollywood Bowl (Non-Profit)
Director of Marketing
Led multicultural marketing and sales efforts reversing a 6-year attendance decline for the summer season consisting of 65 concerts at the Hollywood Bowl. Directed external agencies and managed 25+ staff across 8 departments: publicity, promotion, advertising, direct mail, group sales, telesales, creative and publications.
ConAgra Grocery Products, Hunt-Wesson Foods
Marketing Manager, New Products
Defined a number of high-growth platforms by overseeing custom market research. Championed a cross-functional team for a broad portfolio of new product projects. Crafted a multiyear new product pipeline plan to successfully grow volume and profit in multiple new categories.
Maybelline
Brand Manager, Yardley of London Soap and New Products
Cultivated Yardley of London Soap business and new product initiatives with marketing and promotion programs dramatically reversing 2-year decline and growing business by +22%.
​Unilever
Assistant Brand Manager, Pond's New Products
Managed research, new product development, trade marketing and $30MM advertising/promotion plan achieving double the projected volume for Pond’s first global launch.
Grey Advertising Group: Fova U.S. Hispanic Market
Director of Competitive Intelligence; Senior AE
Established profitable new Competitive Intelligence department and developed successful Spanish-language advertising and promotion strategies for Procter & Gamble and General Foods accounts.
EDUCATOR &
THOUGHT LEADER
COLLEGE INSTRUCTOR
Instructor: "Creative Problem Solving & Brainstorming"
Otis College of Art & Design​
Developed curriculum and taught Toy Design students to research, ideate, evaluate, develop & pitch big toy ideas; and, to design their own custom brainstorming exercises.
CORPORATE TRAINER
"Disciplined Entrepreneurship"
CPG Company Marketing & Innovation Teams
Designed program, built curricula, hired guest speakers & led in-person 2-day training focused on blending disciplined management practices with entrepreneurial mindset & behaviors.
“Culinary Innovation”
Fortune 50 CPG Company Global Cross-Functional Teams
Developed new Culinary Innovation Process and then embedded the approach by designing multi-topic curricula and leading 5-day training sessions across multiple global divisions. Trained in-house trainer.
“Effective Meeting Facilitation”
Various Research, Marketing & Innovation Teams
Developed & led virtual training sessions focused on various topics including effectively preparing and facilitating meetings and managing dysfunctional behaviors in meetings.
“Creative Problem Solving & Brainstorming”
CPG Company Marketing & Innovation Teams
Produced curriculum and co-facilitated 8-module virtual training curriculum, content, interactive activities and certification process.
SPEAKING ENGAGEMENTS: CASE STUDIES
“Using Virtual Research & Collaboration Tools for Human-Centered Design for Social Impact”
Design Case Study presented at QRCA and CPSI Conferences
"Gen Y Food Attitudes & Behaviors"
Custom Research Techniques & Findings Case Study presented at The Flavor Experience Conference
“Successfully Marketing to GenY"
Marketing Case Study for FLY Pentop Computer Marketing & Promotion Program presented at the Youth Marketing Mega Event
"Innovative Qualitative Shortcuts to Amplify Millennial Insights"
Custom Research Techniques Case Study presented at The Quirk's Event Research Conference​​​
SELECTED CONFERENCE PRESENTATIONS & WORKSHOPS
“Envision & Invent The Future With Science Fiction Prototyping Workshops”
CREA Conference
“Connecting Human Experience to Design”
CPSI & QRCA Conferences
“From Aha to Eureka! Transforming Insights Into Big Ideas”
CPSI Conference
“Edible Creativity: Tasty Tools for Creative Problem Solving”
CPSI & QRCA Conferences
"Brand Stretch Brainstorming: Tools to Extend Brand Equity”
Toy Fair, CPSI & QRCA Conferences
“Fostering Partnership: Successfully Lead Product Innovation Teams”
The Product School
"Engaging Virtual Brainstorm Activities”
CPSI & QRCA Online Conferences and Chapter Events
"Planning & Conducting Virtual Qualitative Research Debrief Sessions”
QRCA Chapter Events
Branding Training Workshops
Viacom, Western Arts Alliance & The Producers Guild of America
EDUCATION
NEW YORK UNIVERSITY,
LEONARD N. STERN SCHOOL OF BUSINESS
New York, NY
​Master of Business Administration
Marketing and International Business
Urban Business Assistance Corp (UBAC) Volunteer Consultant
ESADE
Barcelona, Spain
International Management Program
​
BOSTON UNIVERSITY
Boston, MA
Bachelor of Arts
Psychology, Cum Laude
Concentration in Marketing Communications
THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT
Chile, Argentina, and Peru
Post MBA Grad Course:
-
“Doing Business in South America”
ADVANCED TRAINING
INSTITUTE FOR THE FUTURE (IFTF)
Online Program
Certification:
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Alternative Futures Scenario Building
STANFORD d.school
Stanford, CA
Certification:
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Design Thinking
IDEO.org & ACUMEN ACADEMY
Online Program
Certification: ​
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Human-Centered Design for Social Innovation
CREATIVE PROBLEM SOLVING INSTITUTE (CPSI)
Buffalo, NY l San Diego, CA l Atlanta, GA
Certifications:
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Innovation Leadership
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Building & Leading an Innovation Culture
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Creative Problem Solving (Osborne-Parnes Process)
FACILITATION TRAINING (Various Organizations)
Certifications: ​
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The Effective Facilitator, LEADERSHIP STRATEGIES New York, NY
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Facilitating with Impact, CREA Sestri Levante, Italy
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Creative Problem Solving Facilitation Techniques, CPSI Buffalo, NY
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Facilitator: Lego Serious Play, STRATEGIC PLAY, CPSI Buffalo, NY
Business & Community Impact
Contributing Author
Mentor & Pro Bono Consultant
Sightings (Anthem/SGK Worldwide)
The 2013 Pfeiffer Training Annual (Wiley)
101 More Great Games & Activities (Wiley)
Vault Guide to Conquering Corporate America
for Women & Minorities (Vault)
Trend Spotlight Natural Products Expo West (LinkedIn)
5 Trends to Inspire Game Design for Millennials (LinkedIn)
The Emergency Design Collective
Casa Maria Amor Women’s Shelter
Casa de Las Atresanias de Oaxaca
La Cocina Incubator Kitchen
LatinoU College Access
American Red Cross
Taproot Foundation
Association Leadership
Chair: Creativity & Innovation Special Interest Group: QRCA
Judge & Coach for Pitch Competitions: Network for Teaching Entrepreneurship
Past Vice President, Programming:
SoCal American Marketing Association
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